What should you send before requesting a denim sample?
A practical brief checklist for fit, wash, trims and quantities, so your first sample starts with clear requirements.
Send reference images or a tech pack, a measurement chart, fabric and wash preferences, branding requirements, estimated quantities and your target delivery window. Mark any undecided items for discussion.
In this article
Start with a clear referenceSeparate measurements from size labelsDefine fabric, wash and brand detailsAgree the review and revision process
Start with a clear reference
Choose one primary reference and identify the details you want to develop. Include front, back and close-up views when available. If several images are used, label which one defines the fit, wash or pocket treatment. Conflicting references make it harder to understand what the first sample should demonstrate.
A tech pack is helpful, but you can also begin with photographs and a written brief. State your customer, market and intended use. Explain whether you are developing an entirely new style or adapting an existing reference.
Separate measurements from size labels
A size label such as M does not describe a garment’s measurements. Provide your measurement chart or a reference garment, identify the sample size and explain how measurements were taken. For jeans, discuss the waist, rise, hip, thigh, leg opening and inseam.
Record the dimensions that matter most to your fit. Before production, agree the size range, grading and measurement tolerances with the supplier. Do not assume a sample size automatically establishes every size in the order.
Define fabric, wash and brand details
- Fabric: desired hand feel, weight, stretch and composition, if known.
- Wash: a clear shade and finish reference, including areas of fading or distressing.
- Trims: buttons, rivets, zips and any special hardware.
- Branding: label artwork, placement, dimensions and packaging requirements.
If a material is undecided, ask the team to review suitable options. Photographs are useful for direction, but they cannot reliably communicate the exact feel or stretch of a fabric.
Agree the review and revision process
Include the quantity by style and colour, destination and target delivery window. Ask what the sample quotation covers, what materials remain to be sourced and when you will review the result.
Review the sample against the same brief, consolidate feedback and identify the approved version. Material changes or additional revisions may affect the schedule; confirm the updated plan before committing to a launch date. Use our design brief guide or contact the team to start the discussion.